The
Always At Market Solution
Always At Market and its subsidiaries provide a turn key out
sourced eCommerce B2C auction solution that enables eCommerce
destinations or other electronic destinations the ability to
offer B2C online auctions. The Company provides auction administration,
auction site infrastructure and hosting, auction intelligence,
an online auction engine, order management, fulfillment, drop
shipping, purchasing, creative design, content development and
imaging, marketing support strategies and execution, and customer
relationship management and services.
An example of how the Always At Market eCommerce solution
complements a partner's site:
A visitor to the partner site is attracted to a Swiss watch
auction that begins with a $1 starting bid and no reserve. The
interested visitor navigates the site to the auction generating
critical impressions. When visitors navigate a site, they are
exposed to the partner's key messages and offerings. If the
visitor decides to enter the auction for the Swiss watch, they
must first register with the partner. Always At Market has facilitated
the first crucial step of the sales solution by converting the
visitor to a bidder, a registered user of the eCommerce destination.
This in turn build's the partner's customer database. A visitor
that is converted into a bidder participating in an Always At
Market auction will generate at least seven impressions. Bidders
will return to the site to monitor their auction and view other
products. When an auction closes the highest bidder(s) will
receive an email and the product will be shipped within 24 hours.
Once the product is shipped the winning bidder's credit card
will be charged. Any issues that might arise would be expertly
handled by the Always At Market world class customer service
department. The eCommerce destination (Partner Site) not only
benefits from the commissions and fees generated by Always At
Market's auctions, they further benefit by the increase sight
activity and potential conversions.
Marketing the B2C Auction Site
Our auctions start at a $1 with no reserve utilizing the host
site’s proven traffic to drive the bidding to acceptable
margin levels. Our proven auction technology ensures the customer
has a smooth auction experience and builds their confidence
in the reliability of the process and company. We utilize our
50 years of combined internet auction knowledge to quickly grow
and maintain the auction revenue and margins. We manage the
margins by controlling the merchandise mix, amount of product
on auction and length of the auction. As we understand the site’s
traffic patterns, bidding activity and product strengths we
are able to put predictors in place to manage revenue and margin
and build our corporate knowledge base for future auction sites
and as we grow and develop we have the infrastructure in place
to support our partner. By utilizing our data we are able to
analyze historical sales as a predictor of future needs (cost,
sell, and quantity). The success of our marketing strategy is
built around our ability to deliver an entertaining auction
that results in an exceptional “I won” experience.
